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Senior Manager, Advertising

Company and Opportunity

Legacy.com is the place where life stories live on. We are the global leader in online memorial tributes; a top-50 website in the United States, and a destination for over 40 million unique visitors each month. Founded in 1998, Legacy.com is honored to help consumers express condolences, share direct support for families, and celebrate the people who have touched their lives. Uniquely open to profound messaging at this focused moment, users respond by sharing memories, purchasing gifts, finding event information, and making plans. Legacy delivers its community-targeted content daily via 1,500 local news media partners.  We continue to broaden our offerings in our mission to help people seeking information and guidance on all aspects of end-of-life. Our vision is to become a full-service end-of-life and memorialization resource.

 

We have a diverse and talented team of employees who come to us from many kinds of backgrounds.  We have an immediate need for a Senior Manager, Advertising at our new Downtown Chicago office that will report to our VP, Advertising.

 

See our new Chicago HQ: https://www.builtinchicago.org/2019/06/06/legacycom-new-chicago-office

Position Overview

This Senior Manager, Advertising is responsible for defining the strategy for growing revenue across multiple channels, including programmatic and direct display as well as generating new business ideas. The position combines elements of strategy, business development, product marketing and client management.

This role will be a critical in working cross-functionally with sales, product, tech and operations to help define the advertising business goals, value proposition and new product ideation. Along with this, there will be a need to apply business acumen for modeling and promoting new ideas within the organization, working closely with the VP of Advertising.

In addition to new business, this role will be responsible for managing the business relationship with programmatic partners and will work closely with analytics and business intelligence to set the programmatic strategy and grow site yield.

This is a high impact role with the opportunity to impact the Legacy.com business.

Essential Job Functions

  • Ability to set long term strategic plans for monetization of Legacy.com.
  • Critical thinking and the ability to translate that into easily understood goals with benchmarking and measurement.
  • Ability to work cross-functionally with product, technology, marketing and within the team to clearly articulate goals and strategy.
  • Provide analysis and direction for strategic partnerships in programmatic and operate as the business contact to drive revenue growth.  
  • Collaborate on strategy, functionality and value proposition for advertising product development.

Professional Experience Requirements

  • 5+ years of digital publisher, agency or relevant industry experience.
  • Demonstrate a track record of growing and owning business programs.
  • Familiarity with real-time-bidding, advertising exchanges and publisher yield management tools a plus.
  • Comfort with data analysis, modeling and ability to make recommendations based on results.

Experience

  • BA or BS. MBA preferred.
    • Concentrations in economics, entrepreneurship, e-business, marketing or strategy.

Benefits

Legacy.com offers a very generous and comprehensive benefits package, including:

  • Medical, Dental, and Vision Insurance
  • Generous Paid Time Off
  • 401k plan with discretionary employer match
  • Parking/Transit Flex Spending
  • RTA and CTA pre-tax payroll deductions
  • Catered lunch provided 2x per week, breakfast 1x a week
  • 2 weeks of paid parental leave
  • Employee Assistance Program
  • Casual dress every day
  • Daily, company-provided coffee, tea, soda, and snacks
  • Friendly, team-oriented, open environment
  • Located within a few blocks of CTA, Ogilvie, and Union Station
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